Marketing your brand online is all about putting your best material in the hands of your customers to land a sale. Unfortunately, publishing any blogs, infographics, charts and more without optimizing them for SEO is not only a waste of selling potential, but a substantial waste of your time. Improve the power of your marketing materials by relying on these quick and efficient tips for enhancing your infographic’s SEO, increasing your odds of generating leads and bringing in a larger audience for business.

Consider the Right Keyword

First and foremost, it’s important to determine what the best SEO keyword or keyword phrase would be for your business. For instance, if you’re in the market of selling coffee, you would likely want to choose a keyword surrounding the word itself and/or various associating words that apply to the topic. Doing keyword research is necessary, ensuring that you get the highest click rate using the most common words people search for in relation to your field.

Know Your Placements

Once you’ve settled on the right keyword(s), your next goal should be focusing on where to place your SEO keywords to maximize their usage. The best places to add keywords from the start are in your website’s URL, in a catchy headline for your infographics or blog, and in a meta description designed for your content. Having a keyword directly linked to your URL is a crucial linking element, guaranteeing you more Google hits from potential customers. Meanwhile, incorporating these same keywords or phrases in your meta description, headline and even in your file image names ensure that they’re standing out within the first few lines of your content, once a customer’s basic Google search sends them a preview of your content.

Optimize Your Content Overall

Getting SEO keywords aligned for their best usage is essential, but optimizing your page altogether is vital in holding onto your potential lead. For example, you need to regularly inspect and improve your page’s load time and bounce rate. Any lag time in loading means Google is less likely to offer your site as a suggestion, while having a high bounce rate lowers your chances, as well. Lengthening your word count and making clearly visible social sharing buttons are also highly useful for pleasing search engines.

Infographics continue to be a rewarding marketing tool for businesses. Therefore, it’s crucial for your company’s online marketing campaign to optimize with SEO keywords, putting your brand’s content at the forefront of any Google search.